BUSI 201 - MARKETING

  • COURSE MODERATOR

Carl Dorvil, MBA

  • TEXTBOOK INFORMATION

Textbook #1: The Strategic Marketing Process
Authors: The Team at Moderandi Inc.
Downloadable Textbook Link: http://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-Marketing-Process-eBook.pdf

Textbook #2: Big Book of Digital Marketing
Authors: Ignition One: Netmining
Downloadable Textbook Link: http://netmining.com/wp-content/uploads/2015/09/Netmining-Marketing-Big-Book.pdf

  • COURSE DOCUMENTS

Syllabus
Lecture Notes and Review
Exam Review (Study Guide for the Open Book Test)
BUSI 201 Discussion Board

  • LECTURES

Lecture One
Lecture Two

1) Steve Jobs on Marketing
https://www.youtube.com/watch?v=4yefGOif2WU

2) Church Marketing 101
https://www.youtube.com/watch?v=WzC2ZOAPJw8&spfreload=10

3) Church Marketing With Social Media
https://www.youtube.com/watch?v=zufNB2CjQq4&spfreload=10

4) Web Design – Online Marketing Basics
https://www.youtube.com/watch?v=k0G4hYOHv4c

5) Marketing Fundamentals
https://www.youtube.com/watch?v=BSiI-GQDwKI

6) Creating a Marketing Plan
https://www.youtube.com/watch?v=mhbAuWeMRwQ

7) Biggest Social Media Mistakes
https://www.youtube.com/watch?v=GSEMZO7qqwg

8) Church Marketing Ideas – Communication and Outreach
https://www.youtube.com/watch?v=as4cVC7Dmz8

9) What if Starbucks was Marketed Like a Church?
https://www.youtube.com/watch?v=cP0NZCNMjQU

9) Church Marketing with YouTube
https://www.youtube.com/watch?v=J7p3_N0tXWY

10) How Strong Brands Build Strong Ministries
https://www.youtube.com/watch?v=cP0NZCNMjQU

  • MAGAZINE ARTICLES

Article 1
Article 2
Article 3
Article 4
Article 5

ALL RESEARCH ARTICLES MAY COME FROM QUESTIA OR A SITE LISTED ON THE WCBCS LIBRARY PAGE ONLY
www.questia.com - WCBCS Library (a subscription for each student is required and payable to Questia)
www.westcoastbible.org/library (research articles may come from one of these sites) 

  • SPIRITUAL APPLICATION

Daily Family Devotion
Bible Memorization for this class: 
Proverbs 16:3 (NIV) - Commit to the LORD whatever you do, and he will establish your plans.

  • ASSIGNMENTS TO BE TAKEN (CLICK ON THE LINK BELOW TO SUBMIT YOUR MODULE ASSIGNMENTS)

Module One - Reading and Key Truths
Module Two - Open Book Exam
Module Three - Open Note Lecture Exam
Module Four - Magazine Articles Assignment and Research Exam
Module Five - Final Paper Assignment

BUSI 201 QUESTIONS

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